In his article, ‘Is SEO Dead?’ writer Jayson DeMers shared a conversation he had with the CEO of VUDU Marketing , Sam McRoberts. In this conversation, the pair discussed the concept of SEO or search engine optimization and whether it is still relevant in today’s society. When asked if SEO is actually dead, McRoberts argued that while it has changed over the years it is by no means dead. The traditional form of SEO may not be as obvious as previous years, but if people consider SEO a branding play and not a marketing tactic it will never be obsolete. This article will discuss SEO and how it can assist you in promoting your online business.
1. SEO Still Works
The first reason why a person should consider using search engine optimization as a branding technique is that it continues to work. While data regarding organic traffic from Google was pulled recently, the techniques to achieve this traffic remain sound. According to Joshua Guerra of Bizcor, as long as a person is willing to focus on the optimal client experience when performing methodical SEO strategies they will be rewarded with organic traffic.
2. It Is Not Going To Stop Working
Taking into account the way search engines are developing, it does not seem that search engine optimization will be ending anytime soon. In fact, on certain levels, even video and audio searches depend on optimized keywords in the same sense as textual-based content. This link in optimized searching is evidence of the continued use of SEO techniques within the internet.
3. SEO Is Cost-Effective
As compared to other types of online marketing tactics, such as PPC advertising, buying leads for email marketing, or social media marketing, SEO is highly cost-effective. Of course, paid-per-click programs may drive more traffic and revenue to your website. Moreover, social media promotions may be more important for your image; however, organic SEO will remain less costly in different ways and a positive element in your marketing campaigns. Read more blogs on our website .
4. Search Engines Gaining More Shares
According to online surveys, approximately 85% of all customers will check online reviews before making a purchase or using a service and this number is expected to increase in future years. It will not be long before all potential customers will be searching for services and products online. You must ask yourself, do you want these individuals to be able to find your company or not? Without an organic SEO campaign in place, people will have difficulty finding you online and will utilize the service of your rivals.
5. The Rise Of Mobile Bandwidth And Search Optimization
In 2017, the amount of traffic delivered to portable devices increased to exceed what was sent to traditional desktop devices. Seeing this dramatic growth in mobile device usage, there is a new extension of SEO techniques for different companies as a marketing method.
6. Poor Site Content Can Be Damaging
With the constant updates to its algorithms, Google and other search engines alter the way they view websites. Items which did not exist several years ago are now given high importance in rankings, such as social media indicators. Building the correct type of content for a website is essential for SEO evaluation and high page rankings. Visit us at www.scottkeeverseo.com .